The National Gay and Lesbian Chamber of Commerce has announced a partnership with Walmart. Apparently, they want an infusion of gay shoppers. Although their spokesperson said that gays are already a "significant" constituency. I know several of them, including a certain power lesbian. Don't worry I'm not naming names. ;-)
The retail giant is taking shots from the left and the right on this one. Conservative groups say that this will backfire on Walmart in small towns. And some progressives won't be happy to see some of their allies canoodling with a huge company that hardly offers benefits to its straight workers, much less domestic partner benefits.
No matter where you stand on the Walmart issue, the ensuing marketing for this should be priceless!! Any ideas? ;-)
Marilyn Geewax has the story for the AJC.